Jennifer Ettinger
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How Holistic-Preneur Came to Be

6/21/2022

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Create a holistic business with Jennifer Ettinger
Let the light in.
I believe most of us will agree we live in a tumultuous world. We can constantly communication; we are subject to 24/7 news sources.  Unfortunately, our "keeping up with the Jones" mentality has expanded onto our social media outlets, posting and constructing "perfection" to emulate and demonstrate the perfect lives we lead. We have become so vulnerable to this mindset that we feel compelled to "buy-in" to the notion of joining or purchasing "likes or follow" services to perceive to the world that "we are worthy."
 
I can only speak to my experiences (sans the pressure of fake followers or services).  I "fell into" the social media world by fluke nearly seven years ago. I remember my mentor giving me his words of wisdom, " You asked for this, so you need to take the good with the bad."  I have no regrets over this past season of my life. I have had experiences of a lifetime." I am very proud of my accomplishments working as a social media correspondent along with being a social strategist.  This chapter came at the precise time, for my body was changing due to fitness stress injuries and the aging process. I was "warned" by my PR firm that my 40th birthday was approaching and that my sponsors were aware of this. I was dropped soon afterward, not given closure; my emails were no longer responded to. It was a harsh lesson but a valuable one.  
 
I have worked in the fitness & health industry for the last 16 years — my first INC. "Fit Your Style" was created based on the year I was bedridden from Chronic Fatigue. It was a very lonely time in my life.  While in bed, I was forced to decide to educate myself on change or whether being "ill" would be my lifestyle. So, I began studying and adapting "holistic" modalities that changed my life and career path. I have been a student of this mindset for 27 years, studying with mentors across the globe.
 
The Definition of a Holistic Approach is the following; It refers to addressing the entire person, including physical, mental, and emotional health. 
 
I believe in universal life lessons: Doors open and close, seasons change, people come into our lives and leave; it is the natural cause and effect, the movement/ exchange of energy.
 
One day I researched the term " Holistic Leadership," for I felt, intuitively, I was living my life in this manner. I found white papers on the subject, and soon after my research, I was retained across the United States and Canada as a speaker on this subject for very prominent leadership conferences. 
 
My social media role(s) gave me a renewed purpose in life; it came with many new life lessons. Lessons of being subjected to sabotage by my social media "family," I was considered an "outcast" to many in the TV industry, and I wasn't "worthy" to be in their inner circle. It took one person two years before she would look me in the eyes and acknowledge me at meetings. I was ignored, not valued. It was a bizarre time, indeed.   Thankfully due to my soulful practice, I could work through the challenges using "my tools." Before the lessons, I created a hashtag called PINK DREAMS, which embodied my philosophies. 
 
Passion/Purpose
Integrity
Newsworthy
Kindness
Determination
Reputation 
Excellence (Strive for your own personal).
Athlete (Think like an athletic mindset).
Mantras
Success (Pink Dreams Style).
 
Following the development of my hashtag, I created a new INC called PINK DREAMS INC. 
 
After the "coup de tat" from my former colleagues, I began to rebuild my community based on my holistic leadership beliefs.  My colleague's feedback struck me; they were not accustomed to a positive environment in which each individual was raised up and encouraged to develop their uniqueness. There is no threatening behavior, no cattiness- just a genuine desire to work together and support one another's work through unity. 
 
I reflected on my life's work and realized I am a Holisticpreneur. So I began documenting my practices and belief systems, creating a program for entrepreneurs who want to lead a life led by dignity and purpose. 
 
As a social media correspondent, I now understand that I was living an "outwardly" life. As a result, I lost my "inner self and wellbeing." 
 
I diminished many facets of my personality out of fear.  I didn't fit the already "broken mold" due to my age, my body shape, and the fact that I am American, living in Canada.  
 
I diminished my inner light, my truth, in an attempt to be accepted. I could fool my mind, but my body was an entirely different story. I always say, "The body is always talking; are you listening." After years of ignoring the signs, my body again took over to teach me a valuable lesson. That change was in the air. 
 
Why is this ideal and timely? Just look at the current political arena in the US. Energy-led, Marianne Williamson, a candidate in the Democratic run for President, is receiving large crowds of applause during the debates. Why? Her platform leads with integrity, human compassion, and empathy before the policies of a concern. If fact, the Washington Post highlighted an article about her increasing numbers of followers.
 
It is essential to be transparent. I believe I understand and have experienced total darkness in my life. 
 
My first experience was at the young age of 10. My parents were in the middle of a difficult divorce. One day, I returned home with my mom and brother to discover that our house was in the process of being robbed. There was someone in our basement who escaped through a window. At first, we thought dad was "mad" about something. The house was destroyed. I could barely breathe. We learned that three sets of robbers robbed our house over a full day; everything was taken and damaged. The robbers ate lunch at our home and stole everything of value, down to my mother's makeup and underwear.
 
I ran through the house on impulse, looking for my beloved Dog, Benji. But instead, he was in a room with blood on his nose.  
 
Within the hour, I was in a car going to my Nana's house- never to see my home, my dog, my school, my friends, my family unit as I knew it- It was all gone. My childhood was over.  I left the feeling of total and utter darkness; my soul couldn't breathe.  I was plunged into an emotional and physical state I did not know existed. 
 
Fast forward, I have been subject to continuous dark spells, so dark; that I am not willing to divulge the details at this point. There were times I felt I could no longer stay on this earth; the force was too strong for me to survive. 
 
I credit my long-standing spiritual mentor for not giving up on me, for her patience and guidance to keep doing the work to see the light. I also credit my husband, who could have walked away but stayed. 
 
Which leads me to this program called "Holistic-preneur."
If you believe there is a positive and negative force in the world, a world made up of energy exchange, this is the first step in embracing the philosophies of HP.​
LEARN ABOUT THE PROGRAM HERE!
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